The effect of advertisement on sales performance

Abstract

The purpose of the study was to assess the effect of advertising on sales performance in Village Energy Company in Soroti district. This study was focused on the objectives which included finding out how advertisement affect sales performance, how personal selling affects sales performance and the effect of internet advertising on sales performance in village energy company. The study covered a sample of 44 respondents. The findings on promotion and sales performance revealed that promotion through brand loyalty increases sale performance and the fall in prices of company products has got less effect on the sales increase of the company. The findings revealed that personal selling is not the mostly used marketing communication tool, it was also showed that personal selling is a vital revenue generating function since the sales executives move from one place to another trying to market the company products. The findings showed that internet advertisement has an impact on sales volume since the biggest percentage of the respondents agreed though they didn’t strongly agree with it The researcher recommended village energy company to continue creating brand loyalty through providing quality, special packaging and branding, reduce on the costs of sales representatives and that they should be paid on commission, efficiently use Internet for example through Face book and websites to provide products and service information to customers so as to increase on the market base.